Penguin Wolf / April 2025 to present

- CRM Lead on eCommerce clients developing strategic journey optimisations & BAU campaigns and systems, working with a creative team of designers and technical strategists.

- Developed and implemented all email marketing processes and carried out IP warming during platform migration from Klaviyo to Braze.

Dijitally / September 2023 to June 2025

- Served as CRM Lead for key accounts, including Afterpay and Sydney Airport, developing effective ways of working and maintaining strong client relationships.

- Developed and implemented all email and push marketing processes from the ground up, resulting in significant account growth and increased customer engagement.

- Spearheaded the redesign and implementation of email templates, leading to improved brand consistency.

- Provided ongoing strategic guidance and recommendations to clients on CRM best practices and emerging marketing trends.

Hyundai & Genesis Australia / September 2022 to June 2025

- Built multi-channel, trigger-based campaigns across email & SMS.

- Designed engaging and innovative customer lifecycle journeys.

- Developed customer segmentation strategies and collaborated with stakeholders to ensure aligned execution

Carconnect / February 2024 to July 2025

- Conducted comprehensive audits and multiple migrations of email service providers (ESPs) to identify areas for improvement and optimisation.

- Developed data-driven recommendations for lifecycle marketing journeys based on workshop findings, enhancing customer engagement and brand loyalty.

- Successfully implemented automated email campaigns including copywriting that streamlined customer communication and improved efficiency.

Resilient Minds / February 2024 to October 2024

- Full OBM services including newsletter copywriting, social management, digital strategy and website creation and copywriting.

- https://mentalstrength.co.nz/ - website built using Showit.

Bower House Digital, August 2022 - June 2023

- Across diverse industries and clients such as Aesop, Spotlight Retail Group, and Grill'd, a deep understanding of the Marketing Cloud platform has been flexed.

- Expanded stakeholder management skills providing consultancy and overseeing various projects.

Some of these projects included:

- Build and execution of Black Friday SMS campaign that generated $70k+ worth of revenue.

- Implementing & documenting SSJS solution to retrieve all subject lines in preparation for nested AMPscript processing changes.

Nano Digital Home Loans, September 2021 to June 2022

- This fast-paced role in a fintech start-up consistently led to a state of flow as problem-solving and development skills were engaged daily as the team automated and personalised customer comms for each funnel stage across email/SMS.

- Collaboration with Operations and CRM teams to define and optimise the customer journey.

- Developed Global Dynamic Send Time solution for personalising SMS send times & respecting blackout periods using SQL & wait by attributes in Journey Builder.

SAE Institute Australia, September 2020 to June 2021

- Brought on to manage a brand new implementation of Salesforce Marketing Cloud as the SME for Navitas, ACAP and SAE.

- Automated the lead journey for sales team consisting of 3 funnel stages, ultimately freeing up time for retention activities.

- Frequent use of dynamic content, AMPscript for personalisation and SQL queries.

- Collaborated with National Communications Manager to plan and design a newsletter, wrote the copy, and managed the continuation of the project

Spark44, August 2019 to September 2020

- Time management skills were flexed in a dual role within a creative agency directing office operations & as the email specialist on email marketing campaigns for the client Jaguar Land Rover.

- Winner of Employee of the Year - 2019

- Used A/B testing & learned HTML/CSS, assisted in the roll out of the comms plan in the lead-up to the launch of the New Defender.

- Optimised email UX, the most effective send resulting in Open Rate's of over 50% & CTR's of over 20%

Eighth Day Sound, 2015 to 2019

- Conducted day-to-day operations coordinating & ad-hoc for a global professional audio company servicing Australia's creative & entertainment industries.

- Directed administrative processes & set up data management systems, owning a newly developed role.

- Created a live freelancer availability calendar system to assist with crew booking, saving time & streamlining project flow.